Selling your Home in a Divorce
13 FINDING BUYERS
The two most valuable tools for finding ready buyers are an online marketing plan that is aggressive and the previously covered strategic pricing.
You now understand the importance of pricing and how real estate is mostly technology-driven, so how do you find buyers?
According to recent National Association of Realtors® surveys, 36% of home buyers found the home they purchased on the Internet FIRST.
Real estate agents were consulted at the same rate as the Internet, but they were not the first choice of buyers.
A mere 2% found homes in the local newspaper.
Nine out of ten home shoppers use the Internet to search for properties using syndicated realty websites.
Your home can be seen from anywhere, but don't rely on exposure alone.
Smart agents will feature your home on websites directed at buyers.
The websites' search functions should be able to filter results by using criteria such as schools,neighborhoods, and subdivisions.
Not only do buyers look for a house, they also search for a place that fits their lifestyle.
The dedicated website should provide a wealth of information to buyers regarding proximity to schools, shopping centers, restaurants, and entertainment.
This is an excellent way to find interested buyers.
When a buyer is deciding where to live, you want your home included in the search results.
A neighborhood consisting of senior citizens and retired people, without a designated school bus stop close by, would not suit a family with school-age children, even though the house might meet their other criteria
. A bachelor may not be interested in living near children and pets running around in the yards even though a two-story home with a garage was what he was looking for.
By design, websites should direct buyers to homes that meet their lifestyle, thus eliminating uninterested shoppers.
Your best option is to discuss aggressive online marketing with a real estate agent who would like to list your home.
You want to maximize your exposure as well as generate interest from your target market.
The CMA will help you price your home strategically, and your online presentation should bring you interested buyers.
Once you have an offer for your home, you must know how to negotiate.
The next section of this book covers power negotiating and avoiding mistakes during the sale process.